My little pleasures!
Multiple toy and package designs｜Toysmith
Product Design, Package design, Visual design
Designed impulse, collectible, and educational toys, packaging, and marketing materials for Toysmith.
>Initial Concept
The product development team conceived an idea for 3 sandy-colored animal bao bun figures in a steamer. I was tasked with designing their facial imprints and Asian restaurant-themed packaging.
>Initial Sketches
Bao Bun Buddy
>Woking In Progress (Round 1,2,3,4)
In the first round, I chose east asian motive and bun steam elements for the logo.
In the second round, I was asked to have more vivid color and more east asian vibe in the product.
In the third round, I was asked to update the design matching the existing Farm Fresh product. So, I redesign imprint, background, and pattern.
In the fourth round, I was asked to have more color and pattern options from the Farm Fresh.
>Final Design and Product
>Initial Concept
The product development team developed a concept featuring street cats scavenging around a green garbage bin. Since we already had cat figures, we focused on designing the garbage bin and its logo, which incorporated graffiti with a spray-painted effect.
>Initial Sketches
Alley Cat
>Product Development
>Final Product
>Initial Concept
The product development team has this cute fidget toy that makes a clicking sound and rolls on your finger. I was asked to design its packaging. The team wants it to look neat and recognizable, not like a toy for infants.
>Initial Sketches + Product development
Clack N Waggle
>Final design and mock up
>Initial Concept
I was asked to design packaging for a D.I.Y. bead set. Because this item has competitors, I researched existing options and developed a cute, pinkish package. My focus was on showcasing examples of finished products, and I proposed two concepts for the main image: an illustration and a photograph. The team can choose their preferred option.
>Initial Sketches + Product Development
Beads ‘N Baubles
>Final Design and Product
>Initial Concept
I was asked to design packaging for a set of cute, animal-shaped stick toys. The product development team really liked the "Clack N' Waggle" concept, so I extended and applied it to this project.
