Space
Bunny
Water soaking impulse collectable toy|Toysmith
Concept Design, Package design
At the request of the product development team, I created a figure toy called "Space (Astro) Bunny" for the Farm Fresh line. This new product, featuring an Easter theme, is a water-soaking, impulse collectible.
>References
I gathered references for the figure. The rabbit astronaut is a humanized rabbit with spacesuit elements. While organizing these references, I narrowed down the color palette concept. I thought it would be nice to use a pink-to-purple gradation, reminiscent of a sunset, instead of the typical dark blue or black night colors.
>Logo
Chose 4 different style references for logo: blocky, graffiti, candy flat, and letters and symbol. Designed black and white draft logo by using existing fonts based on these references.